This is the web sites of American Fly Fishing Co., Inc. This privacy statement discloses the privacy practices for www.AmericanFlyFishing.com and www.AmericanFlyFishing.com. To the extent that our sites contain links to other sites, our privacy statement does not include the privacy practices for those linked sites. If you have concerns about the privacy policy of any linked sites you should review the policies of those sites. If you have questions or concerns regarding our privacy policy, you should contact us via e-mail at customerservice@AmericanFly.com or by calling 916-483-1222. If you prefer to write us our mailing address is below.

American Fly Fishing Co., Inc.
3515 Fair Oaks Blvd
Sacramento, CA 95864

When you visit our sites our Web server tracks various technical details about your visit, such as you computer's IP address and which pages you visited, however that information does not typically contain any personally identifiable information about you. We do collect personally identifiable information when you order a product or if you become a registered user of our sites, during which you will be asked for your name, shipping and billing addresses, your e-mail address, and your credit card number or other payment-related information. We use cookies to store visitor’s preferences, record session information, and items that you add to your shopping cart. The information we collect is used to provide the products and services that you have requested or that we think you might have an interest in. It is also used to improve the content of our sites, to notify you of problems with your requests, or to update you about changes to our sites.

In order to operate our sites we occasionally need to share information with third parties. We may transmit your personal information to service providers who assist us in shipping products to you or in processing your payment information. Some of those organizations may have their own Privacy Statements which may give you additional protections, so you are encouraged to read those statements when presented to you.

You may receive periodic e-mailings from us with information on new products and services, or upcoming events. If you do not want to receive an e-mail from us in the future, please let us know by sending us an e-mail at customerservice@AmericanFly.com or by calling 916-483-1222 or 800-410-1222. If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by sending us an e-mail at customerservice@AmericanFly.com or by calling 916-483-1222 or 800-410-1222. Please provide us with your exact name and address. We will be sure your name is removed from the list. Persons who supply us with their telephone numbers on-line will only receive a telephone contact from us with information regarding orders they have placed on-line. With respect to Ad Servers: we do not partner with or have special relationships with any ad server companies.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our sites to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our sites periodically.

If required by law, we may provide any and all information we have about you to law enforcement or other government agencies, pursuant to a subpoena, warrant, or other order by a court of competent jurisdiction. In all cases, we will require written documentation of the request, proof of the identity of the law enforcement official making the request, and we will take steps to authenticate the validity of the request.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by sending us an e-mail at customerservice@AmericanFly.com, or by calling 916-483-1222 or 800-410-1222.

Upon request we provide the site’s visitor with access to unique identifier information (e.g., customer number or password) that we maintain about them, transaction information (e.g., dates on which customers made purchases, amounts and types of purchases) that we maintain about them, and contact information (e.g., name, address, phone number) that we maintain about them. Consumers can access this information by writing to us at the above address.

Upon request we offer visitors the ability to have inaccuracies corrected in contact information, unique identifiers, and transaction information. Consumers can have this information corrected by sending us an e-mail at customerservice@AmericanFly.com, or by calling 916-483-1222 or 800-410-1222.

With respect to security: When we transfer and receive certain types of sensitive information such as financial information, we redirect visitors to a secure server and will notify visitors through a lock icon on the bottom of the screen on our sites.

Credit card information you provide on our sites is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer) that make it extremely difficult for anyone to intercept and misuse such information while being transmitted between your computer and our server. If you are uncomfortable about providing your credit card information over the Internet, please call or fax us at 800-410-1222 (telephone) or 916-483-5820 (fax).

We do not knowingly collect personally identifiable information from children under age 13 without the verifiable permission of a parent or guardian. If we determine that we have erroneously collected a child's information, we will immediately undertake to delete that data from our records.

If you feel that our sites are not following our stated privacy policy, you may contact us by sending us an e-mail at customerservice@AmericanFly.com, or by calling 916-483-1222 or 800-410-1222.